One day I was on my daily rounds on facebook and I noticed an advertisement that I hadn't noticed before. It read," Copious. It's better than Etsy." I clicked on the link and the rest is history. I went down the rabbit hole of creating an account and posting some of my jewelry for sale on the site. I have been a Copious member since August.
I was quickly accepted and was requested to become more involved with the community.
I think that there were a few good reasons why I was selected to become more involved with this online community.
1. Pictures.
I can not stress the importance of pictures. This is one of your most important marketing tools. Pictures reveal your product to the world. If your pictures are poor quality, you will have a very difficult time selling. Your quality of camera is important, but good lighting and photo editing can help fix some minor to moderate camera errors. Obviously a digital camera is going to be the most convenient if you are going to be continuously uploading pictures online. Editing pictures is so important and can be done with:
Picassa
http://picasa.google.com/
or
PicMonkey
http://www.picmonkey.com/
2. Descriptions
In my previous post, "My Reflections on Advertising for the Day, Be Yourself" I mentioned the importance of descriptions. It is truly a way for you to divulge your personality to your customers. Customers want to buy from us because we are artists. If they were worried about saving money they would buy K-Mart product made in China. Since we can't sell our art for 10 dollars per Piece, we are selling our personalities in some respects. Be yourself, read the below article. If you are a humorous person, let that come out, if you are deep and introspective, bring that out. I think of description writing sometimes as my journal. My pieces often reflect different events in my life. I tell the story of my Piece and of myself.
3. Comments.
Be active in your online community. Comment on other people's Pieces. "Like" people's pages. Let people know that you stopped by. When you like what you see, say so. It is good to support our fellow artists. People will remember your kindness. Making friends on online communities is an important step. It means comparing notes, feeding one another's creativity and building a foundation for an online following.
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